Can Ship Fast Enough
A single founder with AI assistance can ship four products fast enough to test them before runway exhausts.
The Assumption
We’re betting that modern AI tools (Claude Code, Cursor, Copilot) provide enough productivity multiplier that a solo founder can:
- Ship SmartBoxes MVP in 4 months
- Launch Murphy alpha in parallel
- Get to revenue before runway exhausts
- Iterate based on feedback without burning out
This is an operational bet. If shipping takes 2x longer than planned, we won’t have time to iterate and find product-market fit before running out of money.
Evidence
Current evidence:
- Graph-of-plan shipped in ~2 weeks with AI assistance
- Shipbox prototype functional with agent-heavy development
- AI tools measurably improving research and boilerplate velocity
Industry signals:
- Solo founders shipping faster than ever (visible in Product Hunt, Indie Hackers)
- AI-assisted development becoming standard practice
- Successful precedents: Pieter Levels, Marc Lou shipping multiple products solo
Counter-signals:
- AI assistance has limits—novel architecture still requires deep thinking
- Integration work, edge cases, production hardening take human judgment
- Context-switching between products has hidden costs
- AI-generated code sometimes requires significant cleanup
Counter-Evidence
What would prove this wrong:
- Shipping takes >3x planned time consistently
- AI assistance doesn’t improve velocity on complex work
- Runway exhausts before any product reaches validation
- Burnout or health issues force slowdown
Warning signs:
- Milestones consistently slipping
- More time fixing AI-generated bugs than writing code
- Quality degrading under time pressure
- Finding excuses to avoid shipping
Impact If Wrong
Products affected: All products delayed, but especially later-sequenced ones (Murphy, Nomos Cloud, P4gent)
Runway impact:
- At current burn (~£3K/month), runway exhausts in ~18 months
- If shipping takes 2x longer, we get one product validated instead of 2-3
- If 3x longer, we’re dead before meaningful revenue
Strategic impact:
- May need to reduce scope (fewer products)
- May need to find co-founder or contractor help
- May need to raise capital earlier than planned
Testing Plan
Velocity tracking:
- Weekly: Hours worked vs. features shipped
- Monthly: Milestone progress against plan
- Quarterly: Runway recalculation with actual burn
Leading indicators:
- Are demos happening on schedule?
- Are features completing in estimated time?
- Is AI assistance saving time or creating rework?
Course corrections:
- If >2x behind at month 3: Reduce product scope
- If >2x behind at month 6: Seek help (co-founder, contractor, capital)
- If >3x behind: Consider pivot or shutdown
Kill criteria: If Month 4 arrives without functional SmartBoxes MVP, dramatically reassess the plan.
Related
Creates risk:
- Execution: One Team, Many Products — this assumption directly addresses this risk
Supports:
- Dogfood Before Selling — can only dogfood if we can ship
Validated by milestones:
- SmartBox MVP — first major shipping test
Assumption
A single founder with AI assistance can ship four products fast enough to test them before runway exhausts.
Depends On
This assumption only matters if these are true:
- AI Productivity Gains Are Sustained — 🔴 🔄 65%
- Breadth Beats Depth For Market Learning — 🟠 ⚪ 45%
Enables
If this assumption is true, these become relevant:
- AI Productivity Gains Are Sustained — 🔴 🔄 65%
- Breadth Beats Depth For Market Learning — 🟠 ⚪ 45%
How To Test
Track actual shipping velocity against plan; measure AI productivity gains; monitor runway burn.
Validation Criteria
This assumption is validated if:
- MVP shipped within 2x planned timeline
- AI tools providing measurable productivity boost
- Runway extends to validation point
Invalidation Criteria
This assumption is invalidated if:
- Shipping takes over 3x planned time
- AI assistance doesn’t improve velocity
- Runway exhausts before validation
Current Evidence
- Graph-of-plan shipped with AI assistance
- Shipbox prototype functional
Related Risks
Decisions Depending On This
- Dogfood Before Selling — ✅ Operational